Top 10 Secrets on How to Create Digital Products That Sell Like Crazy Online
If you’ve ever thought about making money online but didn’t know where to begin with, you’re in the right place.
Here’s the truth: learning how to create digital products isn’t as complicated as it might seem. In fact, once you get the hang of it, it can be one of the easiest ways to build a steady stream of income.
Be it an ebook, an online course, or a template, the beauty of digital products is that they keep selling while you sleep. All the the time. If you get what I mean…!
So, how do you create digital products that stand out—and more importantly, sell like HOTCAKES? That’s what we’re diving into today.
So, without taking much time, let’s break it down step-by-step,. Ready? Let’s get started!
Secret #1: Start with a Problem You Can Solve
Imagine this for a sec: You’re sitting in a coffee shop, and the person next to you is frantically flipping through Google, trying to figure out something.
Maybe it’s “how to learn graphic design” or “how to meal prep for a busy week.”
Boom—that’s your starting point.
Great digital products solve real problems. That’s why they sell!
Think about what you’re good at, what you know well, or what people often ask you for advice about.
Secret #2: Research What’s Selling (Without Reinventing the Wheel)
Let’s not kid ourselves here—chances are, someone out there has already created a product similar to what you have in mind. But listen, I don’t want you to let that discourage you. Instead, use it as a shortcut!
Go to platforms like Etsy, Gumroad, or even Amazon and see what’s trending. Look at reviews, especially the negative ones.
Why’s that?
Because complaints are goldmines. If a popular ebook on fitness has reviews saying, “This lacks meal plans,” now guess what?
You can create a fitness product with meal plans and cater to that gap.
Secret #3: Keep It Simple (Because Overthinking Kills Progress)
Here’s where a lot of people get stuck: they think their digital product has to be perfect.
The truth is, it doesn’t have to.
When you’re thinking of creating a digital product, you have to remember this:
DONE IS BETTER THAN PERFECT!
Start small, test the waters, and improve as you go. Your audience will thank you for it.
Secret #4: Pricing Is a Science (But Also an Art)
Let’s talk money now. Pricing your digital product can feel like walking a tightrope. (if you know what I mean)
Too cheap, and people might think it’s low quality. Too expensive, and you might scare them away.
Here’s a gold tip: start by offering your product at a “beta price.” Tell your audience they’re getting it at a discount for being early buyers.
Not only does this create urgency, but it also lets you gather feedback without the pressure of delivering a “perfect” product. YOU SEE NOW? You can get all these techniques and strategies from my ebook “Boost Your Online Sales”
Secret #5: Make Your Product Look Professional
First impressions matter, especially online. Would you buy an ebook with Comic Sans on the cover? I don’t think so.
Tools like Canva can help you design sleek, professional-looking covers, templates, or slide decks. Even if design isn’t your strong suit, a little effort goes a long way in convincing people that your product is worth their hard-earned cash.
Secret #6: Build an Audience Before You Launch
Here’s the real truth though: even the best product won’t sell if no one knows it exists. That’s why building an audience is crucial. Start a blog, grow your social media following, or even create a free email newsletter.
Secret #7: Offer Bonuses to Seal the Deal
Who doesn’t love a good bonus anyway?
Whether it’s a free checklist, a bonus video, or an exclusive webinar, adding a little something extra can make your product irresistible. Again, my ebook “Boost Your Online Sales” goes much deeper on that..
Secret #8: Automate to Save Time
The whole point of creating digital products is to free up your time, right? That’s where automation tools like Gumroad or Teachable can be very useful.
They handle the heavy lifting for you, this can be payment processing, file delivery, and even customer emails, so you can focus on creating more products (or, let’s be honest, binge-watching Netflix).
Secret #9: Use Testimonials to Build Trust
People trust other people, that’s what it is. Once you have a few happy customers, ask them for testimonials. Display these prominently on your sales page to show potential buyers that your product delivers on its promises.
Secret #10: Keep Experimenting and Improving
What works today might not work tomorrow, and that’s okay. Keep testing new ideas, updating your existing products, and listening to your audience.
One of the best things about creating digital products is that there’s no one-size-fits-all formula. Experiment, have fun, and don’t be afraid to make mistakes. We all make them, that’s why we’re humans.
